Since our inception, partnering with charitable organisations has been a cornerstone of our values. Whether through personal connections, direct inquiries, or long-standing collaborations, these partnerships have enabled us to support meaningful missions. However, as we reflect on our journey, we recognize the limitations of our ad hoc approach to pro-bono work. To align with our broader commitments to equity, transparency, and impact, we are working toward a more structured, fair, and purposeful framework for these collaborations.

In 2023–24, we proudly worked with Untold, our dedicated pro-bono partner (you can see more about this partnerships here [add link]), and continued our longstanding relationship with Under One Sky [add link].

These contributions are a testament to our belief that creativity has the power to support and inspire organisations tackling some of society’s most urgent challenges.

Looking forward, we are committed to addressing the inequities inherent in our current methods of selecting and supporting pro-bono partners. We aspire to develop a framework that ensures fairness and removes unconscious bias from the decision-making process. This includes creating a transparent outreach and selection system and introducing measurable impact tracking for all future collaborations.

We also acknowledge that this work exists alongside the ongoing challenge of balancing our capacity for unpaid efforts with the financial sustainability of our studio. Transparency about these realities remains central to our approach.

Pro-bono work will remain a critical focus for us as we move into 2025 and beyond. While we have not yet established a finalised process for identifying and onboarding equitable partnerships, this goal remains a priority. By learning from our experiences with partners like Untold and Under One Sky, and by continuing to foster connections with innovative charitable organisations, we are laying the groundwork for a more impactful and structured approach.

In parallel, we aim to use our resources and creativity to make measurable contributions to our pro-bono partners’ missions, ensuring that every project is as meaningful for them as it is for us. The future of this work lies in creating systems that are both intentional and scalable, enabling us to truly live up to our belief that business can - and should -be a force for good.