Our Letter

We are first and foremost a creative branding agency. Quite simply, we want to run a company that champions both brilliant creativity and brilliant practices. We believe in the power of creativity to solve problems, and we want to use our position and platform to share the best innovations and drive meaningful change.

We recognise that change is a journey that isn’t linear and we understand that there will be times when we can’t progress at the aspirational speed we want to. In 2024 we have made significant progress during a challenging year. We want to celebrate these achievements and share our journey, hoping to inspire others to see the value in striving for continuous improvement—applying creative thinking to the collective challenges we all face, amidst the everyday realities of running a business.

Our impact is shaped by four key pillars: We are human, creative, collaborative and we drive change. We focus on mission and purpose with clear commercial outcomes.

Human

Over the past two years, we have developed a comprehensive talent management plan to support our team’s growth and development. This framework ensures a consistent and fair approach, aligning the goals of our people with our company values and mission, and fostering a culture of shared purpose and continuous learning.

Last year we established a comprehensive dual-cycle appraisal process—conducted in both Autumn and Spring—with an integrated self-assessment, 360-degree feedback, and calibration sessions for line managers, ensuring fairness and mitigating bias. You can read more about our talent initiatives here.

Creative

This year, we re-launched our website—a moment to refine and articulate what we offer our clients and where our expertise lies. We create brands that mean more to consumers with a clearly defined strategic Cultural Purpose, and brands that are highly desirable; make their mark with iconic brand assets, and thrive with brand activations that speak to all of the senses with rich multi-sensorial Brand Ecosystems. You can see how this comes to life in our new case studies on our shiny new website!

Drive Change

Our ED&I Forum has continued its work on learning and training, embedding inclusive ways of working, constructive feedback mechanisms, and refining our recruitment process to ensure greater accessibility and equity. We also collaborated with partners such as D&AD Shift, Creative Mentor Network and Tonic Theatre to enhance our approach to diversity, equity, and inclusion.

In the realm of sustainability, we developed two core offerings for our clients: Brand Sustainability Strategy and Material Roadmap. These services empower brands to embed sustainable practices into their core identity, ensuring their impact extends beyond messaging to real, actionable change.

Our Beautility Collective also gained momentum this year, bringing together sustainability pioneers to share insights with our team and clients. Through roundtables, panel talks, and showcases, we’ve fostered conversations that bridge creative ambition with tangible environmental progress. You can read more about our Beautility Collective here.

Collaborative

Our Governance team is assembled to represent all the B Corp Impact areas. Our Customers are represented by our department leads (Creative Director, Client Services Director, Strategy Director), our Workers and Community by our Head of Operations, our Environmental initiatives by our Director of Strategy & Impact and Head of Finance, and overall Governance by our Partners. Collaboration is key, and our leadership team works across all impact areas to drive progress.

This year, we placed a strong focus on governance, ensuring we run an efficient business with clear communication and robust structures. We established our company values and behaviours, mapped them to our three-year goals, and shared them across the organisation, reviewing progress quarterly.

This has been one of the most challenging years in our 20-year history. The rise of AI, the increasing calibre of in-house teams, and macroeconomic pressures have tightened client budgets and tested our resilience. We have adapted, innovated, and remained committed to doing the best work. Despite the hurdles, our focus remains clear—to push the boundaries of creativity and drive meaningful change.

We recognise that the journey is ongoing. There is always more to do, more to learn, and more to improve. But we remain steadfast in our commitment to creativity, integrity, and impact. Together, we will continue to build a business that is not only commercially successful but also a force for positive change.