Our Letter

We are, first and foremost, a creative branding agency. Our role is to build brands that people desire, remember and choose. As a B Corp, we are committed to contributing to a more inclusive, equitable and regenerative economy. We do this within the reality of the system we operate in. Profitability enables longevity. Longevity enables influence. And influence, used well, can help shift what is made, valued and desired.2025 marks an important milestone in our journey. Three years on from our initial B Corp certification, we recertified and raised our score from 83.9 to 89.6. This reflects a maturing of our governance, clearer accountability, and a more embedded approach to impact across the studio. It signals that our philosophy of Beautility is not a static language, but a lived practice.

Radical simplification & focus

This year’s report reflects a year of both consolidation and focus.In previous reports, we created a suite of articles on all our different activities, enabling you to read in a non-linear way, following your nose around the site. This year we have consolidated and grouped our activity to enable more focus and to avoid any dilution. Our report now captures five core areas: Purpose and Stakeholder Governance, Climate Action, Beautility Collective, Fair Work, and Justice, Equity, Diversity and Inclusion (JEDI).2025 has been a year of significant global upheaval. A year in which previously held commitments to people and planet have been tested, diluted, or quietly withdrawn. We feel incredibly fortunate to work with clients who continue to push forwards with their commitments for change. Working with Natura has felt less like a project and more like walking through a future we still believe in. Brazil’s largest beauty brand, and one of the world’s most quietly radical businesses, shows that commerce and conservation can share the same ground. It challenges us to hold ourselves to the same standard.Our intention is to concentrate our energy where our impact is most material and where we can create systemic change rather than incremental noise. Much of this work, is a culmination of the seeds we planted at the end of 2024. A renewed commitment to clarity. To our people. To the core of who we are and how we work.

Looking ahead – 20 Years Here

This coming year is our birthday. And we’re 20 years old.Two decades do not come easily. It’s long enough to see industries shift, values evolve, and definitions of good work deepen. It’s long enough to understand that what endures is rarely what shouts the loudest. It is what is held on to.In an age of accelerating automation and frictionless production, we are choosing to hold on to craft. To nuance. To the magic of making things for the hand, heart and eye. We continue to believe that brands can shape culture for the better. That belief carries responsibility. Recertification can feel like an arrival, a moment to pause. It is not. In three years, under new and more demanding criteria, we will be tested again. That is as it should be. The work continues.