Fundamental to our B Corp journey is our studio philosophy of Beautility – the belief that our task as thinkers, writers, designers and makers is to make good choices desirable. For our clients – to help them make progressive choices within their organisations  – and also as a studio, to create products, services, brands and experiences that are both beautiful and useful.

At the heart of all of this is the very simple observation that as a society we are moving from a period of abundance to a period of conscious restriction – a realisation that our current habits are unsustainable. Whilst this sounds like a limitation of creative possibilities we see it as the opposite. Now, more than ever imagination and creativity are vital tools in driving new habits and behaviours.

Our aspiration is to be 21st century inheritors of the Arts & Crafts movement. The focus on working with the hand, heart and mind, their emphasis on nature, and the understanding of harnessing creativity in support of social reform, strikes us as increasingly vital.

Our challenge now is to build belief in this philosophy with the influential brands and organisations that we work for. Alongside that we are facilitating the development and promotion of new renewable systems, material and technologies with partners such as University of the Arts London.

By infusing our existing projects with a renewed focus on emergent ideas and investing time in connecting with leading edge thinkers and practitioners our ambition is to speed up the large scale application of progressive ways of thinking. True to B Corp – to make business a force for good.